As an entrepreneur, there are a few things that stand out as being more important than this one. If I had to give anyone advice on the best thing you can do for yourself while building your own image, company, or brand, it would be integrity. We’ve got to do the right thing. In an age of change, where things are constantly moving forward, where everyone is wanting to get a step ahead of the competition, nothing is more important than being honest with yourself and those around you. Even if it is of no benefit to you, honesty is always a forward progression. To think otherwise is to cheat yourself out of the only thing you, or your brand have: reputation. Yes, we can do things and get away with it, but at some point, it will catch up with us. I’ve been an entrepreneur since leaving college and for the better part of a decade, I’ve had a ton of challenging moments, as we all will inevitably face. In those moments, I remind myself on the value of being honest and doing the right thing. We have to resist our own ego, an ego that is naturally wanting to gain each of us an advantage. However, the only true way to gain and be successful is having the wisdom to know what’s right and the virtue to act on it. Being honest is always the best bet for not just those who want to be entrepreneurs’, but for those who want to leave a strong footprint on rightful justice.